Bigger is not necessarily Better – The power of Big Data

By Mayara Madeira Trevisol.

When Google was created, the goal was to get people to know the world, not for researchers to get to know the people. But the potential of the data collected in the surveys is precisely the truthfulness they offer, compared to traditional surveys where people don't feel comfortable to tell the truth to others. And in front of it, we can confront common sense and see if it really matches reality.

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